Archive for Twitter
Twitter 101 for Businesses
Tweeting has become a well known verb in our society, just like Google did several years ago. Once a companies name becomes used in this manner, it should be taken seriously. Over the last year, Twitter has become one of the most popular and widely utilized web 2.0 tools. However, many people are still unsure [...]
Read moreTurning Twitter into a Powerful Business Tool
Since the day the first tweet was made, business professionals have proclaimed that Twitter is purely a social tool. These people focus on the users who tweet things like “Just got done watching football on TV” or “Just got out of math class and going to grab a snack”. They should focus on CNN’s Breaking News Account (@cnnbrk), which reaches 2,899,806 interested individuals everyday. CNN is able to promote their top stories for free to a massive audience, whom in turn can retweet/mention to their followers and so on. This process quickly turns 2,899,806 into 4 or 5 million viewers. In fact, in just the last hour CNN has been mention over 20 times by other Twitter users. I am not saying that every business is going to be able to generate nearly as many followers or quite as great an influence as CNN, but it is still a powerful brand building/viral marketing tool on any scale. What CNN and other large media companies are doing on Twitter demonstrate its value in brand building and viral marketing purposes. However, Twitter is also uniquely being used by companies of all sizes for internal purposes.
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