A Web 2.0 Bubble?

Is web 2.0 a bubble?  If you are saying yes right now, please rethink your answer. Take a second to think about how you use web 2.0 tools. Tools like Facebook, Wikipedia and Twitter are not trends, but instead are extensions of human interaction. For the longest time the only way to communicate was through [...]

Analyzing the 6 Types of Linkerati

The people we refer to as the Linkerati are those web users who not only own websites and blogs, and are not only prone to linking to compelling content, but whose sites carry strength and authority. They are the people whose accounts at social media sites are highly active, lending additional weight to that which they submit and vote on. They are web-savvy individuals who have seen a lot of linkbait and who often don’t want to link to direct marketing ploys. Upon visiting a social media site or reading a blog, the only reason why a member of the linkerati would take your bait and either vote for it or link to it is because it’s simply too good to ignore. The public at large may send links, chain letters and pictures in mass emails, but the Linkerati are a harder sell.

There are six types of people who regularly constitute the Linkerati. Sometimes, people fall into more than one category.

Google Gives Local Businesses a Boost

Google has a powerful tool for small and local businesses looking to leverage web 2.0 technology and organically increase their search engine rankings. Google’s Local Business Center allows small and local businesses to appear on Google Maps and some relevant Google searches. For example; my previous start-up Four Elements is listed with Google’s Local Business [...]